ATD ICE 2016

Key Takeaways from ATD ICE 2016

Takeaways from the 2016 ATD International Conference

After months of preparation, the 2016 ATD International Conference & Expo flew by in the blink of an eye. 

With over 300 exhibitors and more than 400 sessions led by industry-leading professionals, it's hard to believe that they managed to fit everything into just four short days. 

Although there were countless takeaways, here are four of the major trends that dominated ATD ICE 2016.

1. Gamification 

Adding gaming elements to learning -- both for classrooms and workplace training -- is gaining traction in the industry.  

Emerging research shows the positive impact gamification has on knowledge retention and long-term behavior change.  One study of 6,476 trainees found that those who were trained using video-based gamification had: 

  • 11% more factual knowledge 
  • 14% higher skill-based knowledge 
  • 9% better retention rates

2. Adaptive Learning 

Adaptive learning has become an increasingly popular solution to knowledge retention, skill development, and long-term behavior change.

When organizations  strive to measure the ROI of training initiatives, they find that adaptive learning environments are the most effective way to drive results.  

Recent technological innovations have made it easier than ever to build a sustainable training program. Mobile learning environments and actionable analytics are at the forefront of tracking ROI.

Looking around ATD this year, it is clear that adaptive learning methodology and technology is in high demand and will only continue to grow. 

3. Learning Reinforcement & Behavior Change

Driving behavior change remains a challenge for professionals in the training industry. 

The lack of follow up after the completion of a program was creating a significant gap in skill development and behavior change. 

We found that attendees were eager to get actionable tips and learn more about the science and methodology behind our training reinforcement programs

4. Training Data & Analytics

Throughout ATD, a significant focus was placed on tracking training data and analytics. 

It was evident at ATD that learning technology has come a long way in the past few years.

Despite the growing demand for advanced analytics, there are still many organizations struggling to effectively measure the ROI of their training programs. With Mindmarker's in-depth analytical tools, tracking behavior change and ROI becomes easy. 

Interested in learning more about the key principles behind training reinforcement? Learn about the history, methodology, and the 7 principles behind Mindmarker training reinforcement. Download Part 1 of the Mindmarker Total Concept: From the Olympics to the 7 Principles of Reinforcement.

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Mindmarker addresses a common problem: learners return from a training or eLearning course and quickly forget the information they just learned and revert back to old habits. For training to have the most impact, it has to be reinforced. Read more about us »
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