By understanding what motivation is and how it works, your organization can create an engaging training reinforcement program.
Training motivation factors to consider are:
- Timing: The moment you deliver a message is important.
- Content: The content in your training programs can increase (or decrease) motivation.
The Mindmarker methodology utilizes the right content at the right time to achieve lasting reinforcement objectives.
What is Intrinsic Motivation?
Intrinsic motivation is defined as behavior that is driven by internal rewards.
When building your reinforcement program, we suggest you consider Weinberg & Gould’s types of intrinsic motivators.
Weinberg & Gould's theory includes 3 types of intrinsic motivators:
1. Knowledge - Learners have a genuine thirst for new knowledge. We suggest adding additional resources in addition to your main program content.
2. Accomplishment - Learners feel motivated by their accomplishments. Creating quiz questions and a leaderboard helps to feed this type of motivation.
3. Stimulation - Learners are motivated by stimulation. Creating assignments and developing self-evaluations helps to increase learner engagement.
What About Extrinsic Motivation?
Extrinsic motivation can be defined as the behavior that is driven by external rewards.
The Mindmarker methodology focuses on these three rewards:
- Completion contingent rewards - Rewards given for completing a task
- Performance contingent rewards - Performance-based rewards
- Unexpected rewards - Rewards given unexpectedly
Your reinforcement program should include a balanced rewards system with a combination of completion and performance rewards.
There is a sub-category of performance rewards: competitive rewards. When the leaderboard is used correctly, it will motivate learners to apply the skills they learned.
The last type of reward we use for training motivation is the unexpected reward. This is when learners are unexpectedly rewarded after performing a certain behavior.
Learn more about how to address and close the motivation gap in our step-by-step guide. Download the 10-Step Guide to Determine Your Reinforcement Objectives.