Despite the hours spent crafting the perfect program, the training does not deliver the expected results. We've analyzed the top mistakes that businesses make during their sales training.
Training isn't aligned to specific business objectives
One of the biggest training mistakes you can make is not aligning your course with business objectives or WORSE not defining business objectives at all.
Before creating content for your training, you must take into account business needs, goals, and desired outcomes.
Once you've decided on the desired results, you can start defining your training objectives.
Learning doesn't incorporate active engagement
It is important that you avoid spending the majority of your training lecturing your participants.
Instead, you should spend more time actively engaging your learners through social learning: group discussions, role playing, and team exercises. Learners apply what they learned when they can actively participate during training.
Lack of commitment and support from management
A learner is more likely to apply new knowledge when the management supports their development. So, it is important that the management demonstrates a commitment to supporting learners through coaching, following up, and reinforcing skills.
Manager support and coaching is critical to the learning journey, which is why managers should schedule regular meetings and facilitate personal follow-ups.
Learning isn't continuous
Learning should not be a one-time event. Continually reinforcing sales training materials increases business impact and facilitates continuous growth.
To learn more about how to create a continuous, personal and adaptive learning journey, download our eBook, How to Design, Implement, Improve Training Reinforcement.